Planning strategic communications through the lens of public relations and marketing campaigns is a skill set that I continuously want to improve on. Digging deep for research followed by the implementation of creative planning and accomplishing our end goals to reach our target audience. I enjoy finding results through metrics and analytics and gaining a better understand as to why certain aspects “worked” or “didn’t work”.

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Read more about the 21st Annual ECU Polar Bear Plunge
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Read more about Fresh Check Day  Fall 2016 

Holiday Campaigns