Fresh Check Day Fall 2016

What is Fresh Check Day?

ECU’s Campus Recreation and Wellness (CRW) usually hosts a variety of events on campus to usually get students involved in living more positive and healthy lifestyles. On November 2 2016, the CRW held Fresh Check Day, which is a celebratory fair-like event run by volunteers with interactive expo booths, food, games, music and giveaways. It is a reminder that ECU’s campus cares about the well-being of students and their mental health.

Our Social Media/Marketing intern, Victoria, and I teamed up to create a social media campaign for this event. I guided her on how to create a campaign and how to successfully implement her game plan.

Social Media Campaign Objectives and Goals

  • Increase the engagement and get people to attend Fresh Check Day
  • Bring mental health awareness on campus
    • Utilize the event slogan, “Be the 9 out of 10, who can help” on social media and other important points that are a part of Fresh Check Day
    • Also use hashtags and tag sponsors involved
  • Utilize social media before, during and after the event
  • Determine if Social Media strategies worked positively in short time span (impressions, engagement and reach)
  • Try Facebook Live Video to see of it will help boost views/engagements
  • Assess the effectiveness of CRW social media

Social Media Strategies

Use Twitter, Instagram, and Snap from a week to the day of event. n Being consistent will bring target audience to the event. n During the event updating social media will make students who don’t know last minute to come check it out.

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Social Media Calendar

Facebook

  • Make possible status about upcoming event on event page and CRW Facebook
  • Make a status with a couple of pictures from event
  • Share Fresh Check Day on Facebook.
  • Photo album for students to find pictures of themselves
  • Facebook idea: Go live during an event

Twitter

  • 10/28-11/2 Tweet on Sunday introducing Fresh Check Day
  • 10/28-11/2 Tweet 2-3 times per day until event
  • 10/28-11/2 Include sponsors and tags at least once
  • 10/28-11/2 Tweet mental health facts and add #FreshCheckDay
  • 11/2 Tweet picture of event
  • 11/2 Thank sponsors and everyone who attended the event on the day of

Snapchat

  • Get students to add Snapchat through snapcode (either by interacting with students or getting their picture on snapchat)
  • Make use of geotag filter during the event. (Take many pictures with it)
  • Take Snapchats of different booths
  • Take pictures/videos of students enjoying their time
  • Get faculty or those working at booths to discuss mental health/facts for snap story
  • Take a snap the flyer and preparations for the event

Instagram

  • Make posts of flyer before event using #FreshCheckDay
  • Take pictures/boomerangs at event
  • Get candid pictures of student interaction
  • Tag sponsors/students in instagram posts

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We Victoria, Kelley and I, divided and conquered to complete our Social Media Campaign Plan effectively. We checked off everything on our lists and even had fun along the way!

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Kelley and I, during Fresh Check Day!

Overall, Fresh Check Day was a success! Our Social Media Campaign was a success and I can say that because of how well our analytics performed during that time. I assisted Victoria on how to retrieve Social Media Analytics and interpret them. Then we put that information inside of a presentation. She faced her fears of public speaking and presented those analytics in front of our professional staff. A few months later, Campus recreation and Wellness won an award for “The Most Outstanding Fresh Check Day Campus for 2016.”

Carley and Victoria’s Fresh Check Day Analytics

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That presentation was a huge accomplishment and milestone for Victoria. I am still close to her and cheer her on till this day. Here is the story behind her giving that presentation.

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