For the last three semesters, I have been collecting all of the analytics for Campus Recreation and Wellness’s social platforms. In the spring 2016, I pitched the idea of introducing Snapchat to our existing platforms to our professional staff. They loved the idea and we brought snapchat on board. One year later, I researched, gathered data and interpreted the reasoning for our Snapchat Geofilter successes and failures. These Analytics can help us learn from our mistakes so we can keep moving forward.